8/16/2007

Resell free stuff - add value with tutorials ala MindMovies

I bought this program... and love the "product" almost as much as I love the money-making idea they are using.

The idea.... create online video or flash tutorials for something you are an expert at - then sell access to the tutorials. Nothing new right - but an interesting take on this idea is "MindMovies" which is $27 to get access to otherwise free downloads... I thought I was buying the software... but the software can be found elsewhere for free.... what you are really buying is access to 12 tutorials for how to use the software to build YouTube-ready videos.

These guys are also pretty smart in their marketing... they have a $5,000 contest for the most watched YouTube video created with their service, and to qualify you must include their ad in your video. Not surprisingly they are selling a LOT of $27 licenses to their tutorials.

By the way.... there is a TON of free software (shareware, freeware and open source) and if you're an expert at any of it... create a tutorial that you sell while providing the download links. Or... the superior way... do as MindMovies did... come up with a creative end-user application of the software... in this case... create a "self-affirmation" video ala "The Secret" using their tutorials and the free software.

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